top of page

Linguaphone Group announce new Pingu’s English Master Franchisee partnership for Bahrain and Qatar

Children in Bahrain and Qatar will soon be able to learn English with Pingu, thanks to an exclusive license agreement announced today by the Linguaphone Group.

DSA Company WLL will offer Pingu’s English to parents and children across both these markets, under exclusive franchise from the Linguaphone Group. The company has extensive experience in the Gulf market, and already represents the Mad Science primary years’ science enrichment franchise brand in Bahrain and also owns the Studio Ceramics creative arts brand for the region.

Launching their first Pingu’s English Club in the Seef area of Manama in January, they will then look to roll out the program throughout Bahrain. They will also offer investors across Qatar the opportunity to run their own Pingu’s English centres from early 2014. This news announced today builds on the growing presence of Pingu’s English being delivered in 18 countries worldwide, not just across the MENA region, but Asia and Europe too.

Tom Ham, General Manager of DSA Company said “We are very excited about introducing Pingu’s English to Bahrain and Qatar. This is a great business opportunity for DSA and is a natural extension to DSA’s current edutainment based activities.”

Commenting on the partnership, Derek Price, Chief Executive Officer of the Linguaphone Group said: “We are delighted to have partnered with DSA Company in Bahrain and Qatar and believe their track record in the market and existing customer base will be a springboard for success with Pingu’s English. We also very much welcome the support of the UKTI in Bahrain in making this partnership possible."

Pingu’s English is a three-level language course for 3-8 year olds based on the popular children’s character, Pingu™. Transforming the way that young children learn English, Pingu’s English is a unique syllabus developed by leading experts in the fields of child education and language acquisition. Using a wide variety of imaginative activities and multimedia resources, Pingu’s English is designed for use within Pingu’s English Schools, kindergartens and also by parents and children at home.

Pingu’s English is developed by the Linguaphone Group, a global language training provider from the UK. The Pingu brand is owned by HIT Entertainment, one of the world’s leading children’s entertainment producers and rights-owners.

For more information on Pingu’s English visit


For all media enquiries, please contact

Charlotte Pritchard, Head of Marketing, Linguaphone Group E-mail: Tel: +44 (0)20 8687 6115

Notes to editors

Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Each student will take advantage of DVDs, study books, song and story books with CDs plus interactive online learning materials developed by leading English language and child education specialists. Students will also use an activity pack which includes supplementary materials such as character figurines, coloring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.

The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchise opportunities are available for our English language programs worldwide. Please call +44 (0)20 8687 6104, or visit

About HIT Entertainment – HIT Entertainment is one of the world’s leading preschool entertainment companies, specializing in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit


bottom of page