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Direct English Master Franchisee signed for Bulgaria

Linguaphone Group, the global language training provider based in the UK, has today announced that Alexander Training Center based in Sofia, have been granted the exclusive Master Franchise rights to develop their English language training program for adults, Direct English across Bulgaria.

Alexander Training Center already has more than fifteen years’ experience in the Bulgarian market, delivering language training to adults across the whole of Bulgaria. They will open their first dedicated training center in Sofia early next year, delivering English language training to adults through the Group’s unique nine-level English language program, Direct English. Created in 1997, Direct English combines highly interactive bilingual materials, with a program of personalized tutorials and conversation classes, and already delivers world-class English language training for all abilities to corporate and retail clients alike, through a network of licensed partners across Asia, Europe and the Middle East.

Commenting on the new partnership, Derek Price, Chief Executive Officer with the Linguaphone Group said,

“We are excited to today announce Alexander Training Center as our new and exclusive Direct English Master Franchisee for the Bulgarian market. We are delighted to welcome them to our global network of Linguaphone Group partners, and look forward to working with them to bring Direct English to Bulgaria in the months ahead.

Mr Jordan Andanov, owner of Alexander Training Center added, “I am extremely impressed with the Direct English learning system and the interactive materials, and my decision to invest in the Master License was hugely influenced by the expertise and experience offered by the Linguaphone Group. I am greatly looking forward to expanding my current English language training business in Bulgaria, starting with establishing a Direct English pilot centre in Sofia before the end of the year.”


For all media enquiries, please contact

Charlotte Pritchard, Head of Marketing (Brand and Digital), Linguaphone Group E-mail:

Notes to editors

– Direct English is delivered through a network of Master Franchisees in Asia, Europe and the Middle East. For more information on Direct English Master Franchise opportunities worldwide, please visit or email

– The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries worldwide. For more information visit


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