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Direct English language training franchise for adults launches in Oman

In the presence of Michael Head, Deputy Director of UK Trade and Investment in Oman, the Linguaphone Group’s first Direct English language training centre for adults in Oman has been launched in Muscat.

Thanks to an exclusive Master Franchise partnership signed between the Omani-based company Al Duqum Training Institute and the UK-based Linguaphone Group earlier this year, Direct English – the Group’s unique nine-level English language program for adults is now available across Oman.

Created in 1997, Direct English is a comprehensive English language program which combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes. The program already delivers world-class English language training for all abilities, to corporate and retail clients alike, through a network of franchise partners across Asia, Europe and the Middle East.

Direct English Oman will target both the individual and corporate English language training markets, from a purpose-built headquarters base in Muscat.

Matt Brown, Head of Business Development with the Linguaphone Group said “We are delighted to be working with the Al Duqum Training Institute to bring our world-renowned English language program to the Omani market. We would also like to acknowledge the professional support provided by the British Embassy (UKTI) in Oman. We look forward to continue working with them, as we work with our partner to bring our premium English language program to the Omani market in the months and years ahead.”

Across the Gulf, the Linguaphone Group already has a strong franchise network successfully delivering their English training program, Direct English to over 100,000 students a year. As part of their ongoing expansion of their brands in the Middle East, the UK-based Linguaphone Group will be exhibiting at the MENAFA Franchise Expo this month at the

Jumeirah Beach Hotel, Dubai. For more information visit


Notes to editors

– Direct English is delivered through a network of Master Franchisees in Asia, Europe and the Middle East. For more information on Direct English Master Franchise opportunities worldwide, please visit or email

-The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 110 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries worldwide. For more information visit


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