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Direct English language training franchise announce further growth across Egypt

The Arabian Company for Development and Project Management, Direct English Master Franchisee for Egypt, who has been running adult English language training centres with the Linguaphone Group since 2007, today announced four more Direct English training centers will open across Egypt in the coming year. The first will be a dedicated and prestigious center in Al Rehab City, Greater Cairo that will open this month. This will be followed by openings in El Mohandeseen, Sheraton and the 6th of October districts.

Commenting on this expansion, Ms. Amira Sakr, Sales Franchise Manager of Direct English Egypt said:-

“It is with great pleasure that we announce further expansion of our already successful Direct English network across Egypt. We have chosen the prestigious areas of Cairo City for this next phase of our development, as we believe that the corporate and retail market alike there will respond well to our prestigious Direct English training program.

“We are delighted to welcome these new Unit Franchisees to Direct English. With the high profile location of these new centers, along with our new franchisees background, expertise and enthusiasm, we are very confident that Direct English’s reputation and growth in the market will continue in the year ahead.”

Created in 1997, Direct English is a nine-level English language program which combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes. Provided by the Linguaphone Group, a global leader in language training based in the UK, its unique methodology helps thousands of people learn the vital international language of business and communication – English.

Direct English already delivers world-class English language training to both the corporate and retail market worldwide, through a global network of franchise partners. Across the Middle East, Direct English is already successfully being delivered to hundreds of thousands of students in Qatar, Kuwait, Bahrain, Saudi Arabia, the UAE and Oman, as well as in Egypt.

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Notes to editors

  1. For all media and licensing enquiries regarding Direct English in Egypt, please contact: Miran Sh Behiery, Chief Operating Officer of Direct English Egypt Email: Tel: +20 106 55 33 241 Skype: Mira.behiery

  2. The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchise opportunities are available for our English language programmes worldwide. email opportunities@linguaphonegroup.comor visit


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