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Direct English Confirms Further Expansion of Franchise Across Kingdom of Saudi Arabia

The Master Franchisee for Direct English in the Kingdom of Saudi Arabia (KSA) has today confirmed recent new openings of centers across the Kingdom, with further plans to open more during 2016.

Direct English is nine-level English language training system, which delivers world-class English language training for all abilities and all purposes. Direct English is published by the Linguaphone Group, a global UK training provider with over 109 years of experience in the language training market.

Al-Khaleej Training & Education Company has successfully been delivering Direct English to over 40,000 students a year across the Kingdom since 1999, when they were appointed the Master Franchisee for Direct English across Saudi Arabia. They now have 39 Direct English language training centers across territory, which are a mixture of corporately owned and sub-franchised.

Recent developments from Direct English KSA include:-

The opening of a Direct English Damman English language training center for men in a brand new facility, within the fast-developing Al-Shatieh neighbourhood of the Kingdom

  • Direct English in Riyadh opening a new branch in the Ghadeer area of the city. As with all of their centers, all of the classrooms and computer labs are equipped with the latest and most advanced technology, all of which meet international standards

  • The Rawdah ladies branch of Direct English moved to a new building in Mugarazzat Avenue

  • Direct English Esha Men moved to a new training center in the city of Al-Ahsa Dhahran Street next to the Saudi Investment Bank

The Master Franchisee of Direct English KSA also plans to open three new English language training centers in Riyadh and Hail during 2016 to cope with the growing demand for the program there. More information on the development of Direct English across the Kingdom can be found here.

Linguaphone Group also has Direct English Master Franchisees across the Middle East in territories including Bahrain, Oman, UAE, Kuwait and Lebanon. It has also appointed a number of Master Franchisees across the region for their pre-school English language program, Pingu’s English.

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For all media enquiries, please contact:

Sarah McAllister, Head of Marketing (New Business), Linguaphone Group

Notes to editors

  • The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 110 years of experience in the language training market, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchising opportunities are available for our English language training programs worldwide. For more information please visit

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