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British Envoy to Algeria and British Ambassador to Algeria Inaugurate Language Training Centre

Lord Risby, UK British Trade Envoy to Algeria, along with Martyn Roper the British Ambassador to Algeria yesterday officially inaugurated IN-tuition’s latest Linguaphone training centre in Oran.

Their new training centre in Algeria’s second biggest city, has a number of well-equipped purpose-built training rooms, computer adaptive placement testing terminals, a spacious conference room, and an internet-based examination test centre.

After the official opening, and ceremonial cutting of the ribbon by Lord Risby, a short press conference was held highlighting the importance of English and continued good trade relations between Algeria and the UK, followed by a reception for leading businesses in Oran hosted by Mr Sofiane Chaib, Managing Director and partner of IN-tuition with his wife and partner Mrs Gayle Cooper-Chaib.

Commenting on the visit, Mr Chaib said:

“IN-tuition has built a reputation of being able to deliver English language training programmes throughout Algeria and through increasing our number of Linguaphone language centres we are delighted to be able to offer our current and future clients modern, well equipped premises to service the growing demand for high quality training in Algeria”

He went on to say:

“Lord Risby’s visit today again highlights the importance of English language training in Algeria. English is seen as the global language of communication, and in today’s global business environment, understanding English is the key to continued business success.”

In 2007, IN-tuition was appointed as the official partner for Linguaphone Algeria by the Linguaphone Group, a world-leading language training provider with over 200 language training centres worldwide. Since then, IN-tuition have been delivering Linguaphone’s fully integrated Direct English language programme to a range of corporate clients at their centres and in-company, providing the Algerian market with a highly flexible and adaptable learning system for all their English language training needs.


For all Algerian media enquiries, please contact:

Sofiane Chaib, IN-tuition


Tel: 021 54 65 67

Tel: 0770 94 94 98

(English, French and Arabic speaker)

For all media enquiries outside of Algeria, please contact:

Charlotte Pritchard, Linguaphone Group


Tel: +44 (0)20 8687 6115

Tel: +44 (0)7799 723 218

Notes to editors

IN-tuition is an innovative training company based in Algeria committed to raising the standards of language teaching and specialised professional training in the capital Algiers and throughout the whole country. They offer their clients high-quality programmes and internationally recognised exams. IN-tuition is a fully licensed ETS iBT TOEFL testing centre and offers Study Abroad programmes for both young and adult learners.

Founded in 2003, IN-tuition delivers a customer-centric approach to teaching and training through the provision of high-quality, language training courses, and has gained recognition as a leading private-sector provider of English language teaching in Algeria.

Background to Linguaphone Group

The Linguaphone Group is a world-leading provider of distance and classroom-based language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 100 years of experience, the Group has an extensive network of 200 learning centres worldwide. The Group also has a wide-ranging portfolio of self-study language products sold in over 60 countries to more than seven million customers. For more information visit

The Linguaphone Group received support from the British Embassy in Algeria and UK Trade & Investment through their Overseas Market Information Service (OMIS) to secure IN-tuition as their official Linguaphone partner for Algeria in 2007.


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