Immediate release: Wednesday 23rd October 2013
The Linguaphone Group’s world-renowned English language program for adults, Direct English, is now available in Bahrain, following a prestigious launch event that took place yesterday in the presence of Mr Russ Dixon, Deputy Ambassador at the British Embassy in Bahrain.
Established in Bahrain in 2002, Tylos Human Development (THD) specialises in providing globally recognised training programs and have ten years’ experience, expertise, and local and international market knowledge. THD have been appointed the exclusive Direct English Master Franchisee for the Linguaphone Group’s premium English language program for adults. With this exclusive license from the Linguaphone Group, THD will offer Direct English across Bahrain, targeting both the individual and corporate English language training markets.
Speaking at the launch, Mr Russ Dixon, Deputy Ambassador at the British Embassy in Bahrain said: “It gives me great pleasure to be here today to mark the launch in Bahrain of the most effective English language program worldwide. Direct English provides first-class English language training for all abilities and is brought to you by the Linguaphone Group, the global language training provider working in partnership with Tylos.
“English is no longer a ‘nice-to-have’ skill. Today it is a ‘got-to-have’ skill for everyone who wants to get the most out of today’s world – either for business or pleasure. From success at work, to getting more from your next trip abroad, learning English opens up a world of possibilities. I am therefore proud to welcome this strong British-based program to Bahrain”.
Mr Derek Price, Chief Executive Officer of the Linguaphone Group and Direct English also speaking at the launch said: “The Linguaphone Group has a strong tradition of delivering English language programs across the Middle East, through a network of franchise partners. We are delighted to welcome Tylos Human Development to the Linguaphone Group with the launch of Direct English today”.
Ms. Dalal Al-Folath, Manager of Direct English Bahrain concluded: “Tylos recognises the integrity, effectiveness and success of Direct English around the world. With its unique system and undeniably supportive team at the Head Office, it is our honour to bring Direct English to Bahrain”
Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English is published by the UK – based Linguaphone Group. It combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.
More information at www.directenglish.bh
For all media enquiries, please contact
Charlotte Pritchard, Head of Marketing, Linguaphone Group
Tel: +44 (0)20 8687 6115
Mobile: +44 (0)7799 723 218
Notes to editors
The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 110 years of experience in the language training market, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Licensing opportunities are still available for our English language programs worldwide. For more information, please visit linguaphonegroup.com
Tylos Human Development specialises in providing various training programmes in response to the demands and training needs of its clients. Having more than 10 years’ experience and expertise, Tylos is committed to transforming learners into achievers who are effective in their chosen field, by providing them with skills, shaping their goals and attitude, and making them confident and ready for the real challenge of their career. Tylos is an Approved Centre for City & Guilds and the Institute of Leadership & Management (ILM) and has offered various IVQ Certificate and Diploma programs since 2009. Tylos is also the Master Licensee of Pitman Training in Bahrain. For more information, please visit www.thd.bh
The Linguaphone Group and Tylos Human Development welcome the support from UK Trade and Investment (UKTI) in Bahrain. The UKTI is the government department that helps UK-based companies succeed in the global economy. They also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK and in British embassies and other diplomatic offices around the world. They provide companies with the tools required to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk. For their latest press releases, visit the online newsroom at www.ukti.gov.uk/media.