24 May 2012
The Linguaphone Group’s world-renowned English language program for adults, Direct English, will soon be available across Lebanon thanks to a partnership with Lebanese training company, Professional Learning Center.
At the British Embassy in Beirut today, and in the presence of HMA Tom Fletcher, British Ambassador to Lebanon, Derek Price, Chief Executive Officer of the Linguaphone Group and Saad Saad, Chief Executive Officer of Professional Learning Center, announced the launch of the Linguaphone Group’s Direct English language training program in Lebanon.
Professional Learning Center has extensive experience within the publishing and education industry, both in Lebanon and the Middle East region. They have been our Linguaphone partner since 1997, distributing the Group’s Linguaphone program across the Middle East region ( Lebanon, Syria, Jordan, UAE, Iraq and Saudi Arabia). With this exclusive license from the Linguaphone Group , they will now develop a network of high-quality Direct English centers across Lebanon, targeting the individual and corporate English language training market.
Commenting on the launch, HMA Tom Fletcher, UKTI British Ambassador to Lebanon said:
“For anyone who wants to survive and succeed in the 21st century, an ability to communicate in the English language is critical. The UKTI in the Lebanon is therefore delighted that the Linguaphone Group’s renowned Direct English program from the UK will shortly be available here to help adults across the Lebanon further their English skills and career opportunities”.
Derek Price, Chief Executive Officer of the Linguaphone Group said:
“The Linguaphone Group already has an extensive network of English language training centers for children and adults across 41 countries worldwide. We have a strong tradition of delivering English language programs across the Middle East, through a network of licensed partners and are delighted to build on our strong existing relationship with Professional Learning Center with this launch of Direct English today”.
Saad Saad , Chief Executive Officer of Professional Learning Center said:
“ We are excited at the opportunity to build on our existing relationship with the Linguaphone Group and provide a complete language training solution for the adult English language training market across Lebanon. We are confident that their global reputation in the language training market, along with our drive to provide a high-quality English language program for both the retail and corporate sectors will be a winning combination!”
Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes, and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.
For all media enquiries, please contact
Charlotte Pritchard, Head of Marketing, Linguaphone Group
Notes to editors
The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience in the language training market, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Licensing opportunities are still available for our English language programs worldwide. For more information, please visit linguaphonegroup.com
The Linguaphone Group and Professional Learning Center welcomes the support from the UK Trade and Investment (UKTI) in Beirut. UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. They also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk . For latest press releases, visit the online newsroom at www.ukti.gov.uk/media.