The Linguaphone Group - News

Linguaphone Group appoints new Irish distributor for self-study language courses

Tuesday 17th November 2009

Linguaphone Group, the world leader in language learning, has appointed De Barra Education as exclusive distributor for its range of language study products in Ireland.

Based in Ennis, Co. Clare, De Barra Education will take responsibility for all marketing and distribution of Linguaphone products nationwide. In international markets, De Barra will also promote the Group’s new English language programmes for young children; Pingu’s English.

Established in 2006, De Barra Education is an award-winning educational publisher developing teaching resources and materials for the preschool sector. De Barra’s own brands are sold in over 1,000 schools across seven countries. The new Linguaphone product line will form an important part of the company’s growth over the coming years.

A new Linguaphone website – – has launched in Ireland this week and products include Linguaphone’s new MP4 player pre-loaded with language courses in French, Spanish, German and Italian. The complete range of self-study language courses covering fifteen languages are also available through the site.

Tony Killeen TD, Minister of State at the Department of Agriculture, Fisheries and Food and Chris Barry, Director of De Barra Publishing Ltd at the launch of Linguaphone Ireland.

Welcoming the announcement Minister Tony Killeen TD, Minister of State at the Department of Agriculture, Fisheries and Food said:

“I would like to congratulate De Barra Education on securing this prestigious contact and wish them well in their new venture. I am also delighted to see that Shannon Development is continuing to provide high technology property solutions at their state-of-the-art Information Age Park in Ennis.”

Commenting on the deal, Chris Barry, Managing Director of De Barra Education said:

“Many Irish people are now focused on up-skilling and we anticipate a significant opportunity for sales growth in the area of language learning. Linguaphone has always been a pioneer in the development of quality language courses and we are delighted to represent them in Ireland”

According to Derek Price, Chief Operations Officer of the Linguaphone Group:

“With De Barra Education’s proven expertise in the education market we are very pleased to appoint them as our exclusive Linguaphone distributor for Ireland. Through their superb facilities in the Information Age Park in Ennis and the commitment of a strong management team, we look forward to working together with them to provide our range of self-language courses to the Irish market, as well as strengthening our business ties with Ireland”


For all media enquiries please contact:

De Barra Education

Chris Barry, Director


Tel: 065 6833066

Linguaphone Group

Charlotte Pritchard, Head of Marketing, Linguaphone Group


Tel: +44 (0)20 8687 6115

Mobile : +44 (0)7799 723 218
Notes to editors

1. A photoshoot to launch Linguaphone Ireland was held on Monday 16 November 2009 at De Barra Publishing Ltd’s headquarters at the Information Age Park in Ennis. The launch was attended by Tony Killeen TD, Minister of State at the Department of Agriculture, Fisheries and Food, Chris Barry, Director of De Barra Publishing Ltd and Derek Price, Chief Operations Officer of the Linguaphone Group.

Photo credit – Kieran Clancy

2. Linguaphone Group

Headquartered in London, England, the Linguaphone Group is the world’s leading provider of assisted learning and distance learning language training solutions. Linguaphone has a wide range of language courses from beginner through to expert in CD, MP3 download and MP4 player formats. Courses are available in Arabic, Dutch, English, French, German, Greek, Italian, Japanese, Mandarin Chinese, Portuguese, Russian, Spanish, Swedish, Turkish and Thai.

Linguaphone is part of the Linguaphone Group – a global provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With 108 years of experience in the global language training market, the Group has an extensive network of over 200 English language training centres worldwide. The Group has also helped millions of people learn a new language through a wide range of self-study language courses sold in over 60 countries. For more information visit

3. De Barra Education

De Barra Publishing Ltd was founded in September 2006 to supply educational resources to the rapidly expanding pre-school sector. The company developed the Project Bubbles brand, a comprehensive series of early years learning and music resources for preschools. Following early success in Ireland, the company now supplies over 1,000 schools in UK, Spain, Germany, Turkey and Czech Republic. Company founders include Carrie-Anne Barry formerly an Advisory Consultant with KPMG Bahrain and Chris Barry who has held various management positions in the Automotive and Pharmaceutical industries both in Ireland and the Middle East. Company achievements include; 2007 Clare Enterprise Award, Winner “Best Export Potential” category in the 2007 Shell Live-wire Entrepreneur of the Year Award. De Barra’s preschool education brand won the UK Practical Preschool awards in 2008 and is currently a finalist in the 2009 UK Nursery Management Awards. The company is a client of Enterprise Ireland.