The Linguaphone Group - News

HRH Duke of York visits new Linguaphone English language training centre in Algiers

HRH Duke of York today visited Linguaphone Algeria’s brand new language training centre in Algiers in his capacity as the UK’s Special Representative for International Trade and Investment.

The four-storey Linguaphone training centre in the centre of Algiers has 15 well-equipped purpose-built training rooms, computer adaptive placement testing terminals, a conference room, a multimedia room and an internet-based examination test centre.

In 2007, IN-tuition was appointed as the official partner for Linguaphone Algeria by the Linguaphone Group, a world-leading language training provider with over 200 language training centres worldwide.

Since then, IN-tuition have been delivering Linguaphone’s fully integrated Direct English language programme to a range of corporate clients both at their centre and in-company, providing the Algerian market with a highly flexible and adaptable learning system for all their English language training needs. They have 15 full-time staff and over 60 consultants serving more than 1,000 students from a range of different public and professional backgrounds and take pride in building long-term working relationships with corporate clients from a variety of commercial and industrial sectors.

HRH Duke of York toured the centre with Mr Sofiane Chaib, Managing Director and partner of Linguaphone Algeria with his wife and partner Mrs Gayle Cooper-Chaib. After meeting some of the students there, the Duke of York unveiled a plaque to officially open the new training centre.

Commenting on the visit, Mr Chaib said:

The Duke of York’s visit today highlights the importance of English language training in Algeria. English is increasingly seen as the global language of communication, and in today’s global business environment, understanding English is key to business success.

Through our new Linguaphone language centre we are now well placed to service the growing demand across Algeria for internationally recognised English language courses and systems. This, combined with the need for accredited English qualifications in the Algerian corporate market, will further reinforce our position as one of the leading private-sector providers of English language training across Algeria


For all Algerian media enquiries, please contact

Fazilé Esseger, IN-tuition

Tel: 021 54 65 66

Fax: 021 54 65 67

Mobile: 0772 28 97 24

(English, French and Arabic speaker)


For all media enquiries outside Algeria, please contact

Charlotte Pritchard, Head of Marketing, Linguaphone Group

Tel: +44 (0)20 8687 6115

Mobile: +44 (0)7799 723 218



Notes to editors

Background to In-tuition

1. IN-tuition is an innovative training company based in Algeria committed to raising the standards of language teaching and specialised professional training in the capital Algiers and throughout the whole country. They offer their clients high-quality programmes and internationally recognised exams. IN-tuition is an ETS accredited IBT TOEFL and TOEIC testing centre and offers Study Abroad programmes for both young and adult learners.

Founded in 2003, IN-tuition delivers a customer-centric approach to teaching and training and has gained recognition as one of the leading private-sector providers of English language teaching in Algeria. For more information phone 021 54 65 67 / 0770 94 94 98 or email:
Background to Linguaphone Group

2. The Linguaphone Group is a world-leading provider of distance and classroom-based language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 100 years of experience, the Group has an extensive network of 200 learning centres worldwide. The Group also has a wide-ranging portfolio of self-study language products sold in over 60 countries to more than seven million customers. For more information visit

3. The Linguaphone Group received support from the British Embassy in Algeria and UK Trade & Investment through their Overseas Market Information Service (OMIS) to secure In-tuition as their official Linguaphone partner for Algeria in 2007.

4. In October 2001, HRH Duke of York took up a new role as the UK’s Special Representative for International Trade and Investment. The Duke works in support of UK Trade & Investment, the government body which supports UK companies trading internationally and encourages foreign investment.