The Linguaphone Group - News

Club Academia company Limited announces debut of Pingu’s English children’s English language course in Thailand

Club Academia Company Ltd today announces the launch of Pingu’s English – a revolutionary children’s English course for 3-7 year olds in Thailand.

Pingu’s English is a three-level language course that teaches English to young children of 3-7+ years and is based on the globally popular children’s brand, Pingu”. Pingu’s English has been inspired by the mischievous and loveable penguin and his everyday adventures in the South Pole.

This fun, friendly and effective English language course uses a range of multimedia resources and is designed for use within Pingu’s English Schools as well as by parents and children at home. It has been produced by the Linguaphone Group, a world-leading global language training provider with over 108 years experience in the language training market.

Club Academia Company Limited is the Pingu’s English Master Licensee for Thailand. They will launch their flagship South-Pole inspired Pingu’s English School in the new prestigious Central World complex in Bangkok in November. Pre-schools and kindergartens across Thailand will also be able to order Pingu’s English to teach young children everyday English.

Commenting on the introduction of Pingu’s English to the Thai market, Nipat Ungpakornkaew, Managing Director of Club Academic Company Ltd said:

“Pingu’s English combines one of the world’s best-loved television characters with the reputation and experience of the Linguaphone Group, one of the world’s leading language training providers. We believe that with this, along with our existing expertise and commitment to competitive prices and high-level customer service will be a winning combination!”

Clive Sawkins, Chief Executive Officer with the Linguaphone Group said:

“Pingu’s English is revolutionising the way that English is taught to children the world over. There is no doubt that Thai parents see English as essential for their child’s education and future prosperity and we are therefore delighted to be working with Club Academia Co Ltd to help bring Pingu’s English to the Thai market.”

For further information and enrolment enquiries please visit or call +66 (0) 2 610 3737-8


For all media enquiries, please contact

Khun Thantip +66 (0) 81 838 2855 or Khun Nattapon +66 (0) 84 015 2019

Notes to editors

  • Inspired by Plato’s Academy of the 5th century B.C., Club Academia Co., Ltd. was founded in 2005 to move Thailand towards a sustained learning society. One of the key objectives of the company is to put the concept of harmonious child development into practice with the most viable business model being profitable, moral and long-lasting organization. With an academic background in management (1st class honor in public finance administration from Chulalongkorn University, M.B.A. from Duke University (USA), and recently a Ph.D. student of Management and Administrative Science in Sports and Recreation, Chulalongkorn University), Mr. Nipat Ungpakornkaew has fully committed his talent and life for the learning achievement of Thai children. Associate Professor Suganya Kanjanakit, the veteran in pre-school curriculum management in Thailand, also contributes to the success of Pingus English as the Director of Academic and Training. Club Academia has a registered capital of THB10 million and is part of Lao Kim Nguan Group.
  • The Linguaphone Group is a global provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names.  With over 108 years of experience, the Group has an extensive network of 200 learning centres worldwide.  The Group has also helped millions of people learn a new language through our wide range of self-study language courses sold in over 60 countries.  For more information visit
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a Study Pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials. Students will also receive an activity pack which includes supplementary materials such as character figurines, colouring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.
  • The Linguaphone Group has licensed the popular children’s character Pingu from HIT Entertainment. HIT Entertainment owned by private equity investment group Apax Partners, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™,Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car in North America and Japan.  HIT also acts as a worldwide representative for The Jim Henson Company’s library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.   HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout SM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit