Children to learn English with Pingu in Lithuania, thanks to new UK-Baltics franchise partnership

Immediate release: Thursday 7 November 2013

Children in Lithuania will soon be able to successfully learn English with the globally popular character Pingu, thanks to a Master Franchise deal announced today by the UK-based Linguaphone Group.

Pingu’s English is a three-level language course for 3-8 year olds. already transforming the way that children learn English and delivered by a network of Master Franchisees in twenty countries worldwide. Centered around the adventures of Pingu™ and his friends and family in the South Pole, Pingu’s English uses a wide variety of imaginative activities and multimedia resources to teach children to read, write, listen and speak confidently in the English language.

Prima Educatio Ltd have been appointed the exclusive Master Franchise for Pingu’s English in Lithuania. The company is a privately-held corporation owned by local entrepreneurs Mrs Sniezana Daubariene and Mr Vidas Daubaras. Both have experience of working across the private education and business sector, as well as expertise in implementing educational projects funded by the EU.

The company will launch Pingu’s English at the LITEXPO Babyland exhibition in Vilnius on the 6 – 8 December 2013. In the New Year, Pingu’s English Lithuania will open their doors to their flagship Pingu’s English School in a well-positioned city-center location of Vilnius. Children and parents will then have the opportunity to attend free demo Pingu’s English classes, as well as find out more about the children’s birthday party and seasonal one-week day camps services that will be on offer here.

As well as developing a strong presence in Vilnius, Pingu’s English Lithuania also plans to open a Pingu’s English School in Kaunas later next year. They will also work with investors and entrepreneurs to open their own Pingu’s English School in other parts of Lithuania.

For more information on Pingu’s English visit




For all media enquiries, please contact
Charlotte Pritchard, Head of Marketing, Linguaphone Group
Tel: +44 (0)20 8687 6115
Mobile: +44 (0)7799 723 218



Notes to editors


The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of franchise partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries.

Master Franchise opportunities are available for our English language programs worldwide, including Latvia and Estonia. Please call +44 (0)20 8687 6104, email: or visit for more information.

LITEXPO’s Babyland 2013 Show will be held in Vilnius 6 – 8 December 2013. More information can be found at

About HIT Entertainment – HIT Entertainment is one of the world’s leading preschool entertainment companies, specializing in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit