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Pingu’s English Franchise Opens in Seef Mall, Bahrain

Pingu’s English young learners English language franchise opens in Bahrain, in presence of the British Ambassador to Bahrain Mr Iain Lindsay, his wife Mrs Bridget Lindsay – and Pingu™ also made an appearance.

At the prestigious launch of Pingu’s English in the Seef Mall, British Ambassador to Bahrain Mr Iain Lindsay welcomed the UK franchise from Linguaphone Group to the country, and congratulated DSA Group on their appointment as the exclusive Master Franchise for Pingu’s English across Bahrain.

Pingu’s English Bahrain opened their doors to their flagship Pingu’s English centre in Seef Mall on 29th April. Many parents have already registered their children for a free demo Pingu’s English class, and are trying out the drop in activities available and Pingu’s Cinema, The first classes started on Sunday 11th May and enrolmnent for all classes is now open. Get in touch with Pingus English Bahrain to find out out more about enrolment, children’s birthday parties with Pingu, and of course sign up for summer camp!

Anne Barsh, from DSA Group said, “We are delighted to launch Pingu’s English in Bahrain and we look forward to welcoming children to our exciting new centre in Seef Mall where they can learn English in an innovative and stimulating environment as well as enjoy Pingu birthday parties, camps and other fun activities”

Pingu’s English is a three-level language course for 3-8 year olds, already transforming the way that children learn English and delivered by a network of Master Franchisees in over 60 countries worldwide. Centered around the adventures of Pingu™ and his friends and family in the South Pole, Pingu’s English uses a wide variety of imaginative activities and multimedia resources to teach children to read, write, listen and speak confidently in the English language.

As well as developing a strong presence in Seef Mall, Pingu’s English Bahrain will offer unit licences to kindergartens and nursery schools in Bahrain wishing to use the Pingu’s English method in their schools and will partner up to open local centres for the convenience of parents and children.

Speaking at the launch, Mr Ian Lindsay, British Ambassador to Bahrain said: “Pingu’s English has revolutionised the way that children learn English worldwide combining innovative resources and methods and now through DSA Group, children in Bahrain will be able to experience and benefit from Pingu’s English too

Mr Derek Price, CEO Linguaphone Group added “We are delighted to see the launch of Pingu’s English Bahrain in the Seef Mall today. We very much look forward to working with our partner here to bring our renowned pre-school English language program to children across Bahrain.

For more information on Pingu’s English in Bahrain visit

Facebook: pingusenglishbh Twitter @pngusenglishbh Instagram: pingusenglishbh

To see a video of the launch including Pingu showing the British Ambassador some penguin dance steps visit:


For all media enquiries, please contact

Charlotte Pritchard, Head of Marketing, Linguaphone Group E-mail:

Notes to editors

1. The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 110 years of experience, the Group has an extensive network of franchise partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of peopleto learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries.

2. Master Franchise opportunities are available for our English language programs worldwide. Please call +44 (0)20 8687 6104, email: or visit for more information.

3. About HIT Entertainment – HIT Entertainment is one of the world’s leading preschool entertainment companies, specializing in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends® , Mike the Knight™, Fireman Sam®, Bob the Builder®, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit

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