Linguaphone Group, the world leader in language learning, has appointed De Barra Education as exclusive distributor for its range of language study products in Ireland.
Based in Ennis, Co. Clare, De Barra Education will take responsibility for all marketing and distribution of Linguaphone products nationwide. In international markets, De Barra will also promote the Group’s new English language programmes for young children; Pingu’s English.
Established in 2006, De Barra Education is an award-winning educational publisher developing teaching resources and materials for the preschool sector. De Barra’s own brands are sold in over 1,000 schools across seven countries. The new Linguaphone product line will form an important part of the company’s growth over the coming years.
A new Linguaphone website – www.linguaphone.ie – has launched in Ireland this week and products include Linguaphone’s new MP4 player pre-loaded with language courses in French, Spanish, German and Italian. The complete range of self-study language courses covering fifteen languages are also available through the site.
Tony Killeen TD, Minister of State at the Department of Agriculture, Fisheries and Food and Chris Barry, Director of De Barra Publishing Ltd at the launch of Linguaphone Ireland.
Welcoming the announcement Minister Tony Killeen TD, Minister of State at the Department of Agriculture, Fisheries and Food said:
“I would like to congratulate De Barra Education on securing this prestigious contact and wish them well in their new venture. I am also delighted to see that Shannon Development is continuing to provide high technology property solutions at their state-of-the-art Information Age Park in Ennis.”
Commenting on the deal, Chris Barry, Managing Director of De Barra Education said:
“Many Irish people are now focused on up-skilling and we anticipate a significant opportunity for sales growth in the area of language learning. Linguaphone has always been a pioneer in the development of quality language courses and we are delighted to represent them in Ireland”
According to Derek Price, Chief Operations Officer of the Linguaphone Group:
“With De Barra Education’s proven expertise in the education market we are very pleased to appoint them as our exclusive Linguaphone distributor for Ireland. Through their superb facilities in the Information Age Park in Ennis and the commitment of a strong management team, we look forward to working together with them to provide our range of self-language courses to the Irish market, as well as strengthening our business ties with Ireland”
For all media enquiries please contact:
De Barra Education
Chris Barry, Director
Tel: 065 6833066