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Linguaphone Group Announce Master Franchise Partnership for Direct English Across Morocco


Linguaphone Group, the global language training provider from the UK, has today announced that International Education and Training Services (IETS) has been granted the exclusive Master Franchise rights to develop the Group’s international language training brands, Direct English across Morocco.

IETS is a leading education company, providing training and delivering educational projects, both in the private and public sectors, in Morocco and the United Kingdom. Under the ownership of IETS’s directors, Mr Robert Clements, Dr Yasin Rehman and Mr Zahid Abdulmatlib, between them the company has many years of experience in business management and education development.

This exclusive new partnership will see IETS deliver English language training to adults across Morocco using the Group’s unique nine-level English language program, Direct English. Published by the Linguaphone Group, Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes. It provides world-class English language training, to individual customers and companies alike, across the Middle East, Europe and Asia, through a network of franchise partners. IETS plans to open twelve Direct English centers across Morocco, starting with a high profile pilot center opening in Marrakesh in early 2014.

Commenting on the new partnership, Dr Yasin Rehman, Director of IETS, said “I firmly believe that Direct English provides some of the best English language training available. This world-renowned English language training program from the Linguaphone Group will make the learning of the English language so much easier for thousands of Moroccan adults. English is now the global language of communication, and there is no doubt in the huge interest amongst our generation to develop their skills in English, in order to enhance their global career chances.”

Mr Derek Price, Chief Executive Officer with the Linguaphone Group added “I am delighted that Direct English will be brought to Morocco by International Education and Training Services – the latest Master Franchisee to join the Linguaphone Group. With their drive and ambition in Morocco and our robust methodology and strong international brand – I am sure it will be a winning combination!”

For more information on Direct English please visit


For all media enquiries, please contact

Charlotte Pritchard, Head of Marketing, Linguaphone Group E-mail:

Notes to editors:

The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchise opportunities are available for our Direct English and Pingu’s English language programmes worldwide. Please call +44 (0)20 8687 6104, email or visit or

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