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Direct English language training program for adults is now available in Abu Dhabi – UAE

Direct English is now available in Abu Dhabi UAE, following a prestigious launch event that took place on the 1st of May in the presence of Mrs. Frances Moffett, UAE Director of Trade at the British Embassy in Abu Dhabi.

Expression Training Institute and in affiliation with Direct English – Linguaphone Group, a world leading provider of language training solutions, with 9 years of experience in training and development in Dubai, is pleased to deliver Direct English Language program for adults in Abu Dhabi – UAE.

Direct English is one of the most effective English language programs in the world and based on a unique learning system. Provided by the Linguaphone Group, a global leader in language training based in the UK, its unique methodology helps thousands of people learn the vital international language of business and communication – English.

Expression is a dominant force in the the field of English Language training – the company was founded in Kuwait expanded to Qatar, and is now in Abu Dhabi, UAE.

The solid integration of Expression’s core values, mission, philosophy, perseverance, candor, integrity, and efficient planning has undoubtedly and significantly contributed to their success in the field of language, training, integrated subject-matters and business training. This has been clearly demonstrated in the rapid expansion of Expression locally and regionally and the constant demand in the language training market.

Expression look forward to providing the latest and most up-to-date methodology in training. Their main objective and mission is providing excellent customer service as they believe that good relationships and and transparency are essential for developing and maintaining mutual trust- both with corporates and individuals.

Speaking at the launch, Mrs. Frances Moffett, UAE Director of Trade at the British Embassy in Abu Dhabi said: “It’s my great pleasure to be here today to mark the launch in Abu Dhabi of the most effective English language program worldwide. Direct English provides first-class English language training for all abilities, and it has already proved to be a huge success in the GCC.

Mr. Mohammed Aslam – Chief Executive Officer, Human Soft Group and Direct English said at the launch:

We are glad to launch the new Direct English center in Abu-Dhabi which comes as a natural stage in our aim to expand in the UAE market. Human Soft Learning seeks to engage in new markets to provide high quality educational products. Our aim is to provide all our customers with the English language skills necessary to progress at work and to ensure their enjoyment and satisfaction.”

“We are proud to say that we are consistently pushing the boundaries of what’s possible, and applying our purest passion and enthusiasm in offering DIRECT ENGLISH – a great English language programme for today’s world.

For media enquiries contact:

Charlotte Pritchard Head of Marketing Linguaphone Group Tel: +44 (0) 20 8687 6115 Fax: +44 (0) 20 8687 6140

Notes to editors

Direct English is delivered through a network of Master Franchisees in Asia, Europe and the Middle East. For more information on Direct English Master Franchise opportunities worldwide, please visit or email

The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries worldwide. For more information visit

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