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Direct English and Pingu’s English to exhibit at HKTDC World SME Expo

The UK-based English language training franchises Pingu’s English and Direct English are coming to the HKTDC World SME Expo next week, to identify exclusive licensed partners for Hong Kong.

The Linguaphone Group, a global language training provider from the UK will be exhibiting at the Expo, to promote their Master License program for their two English language training systems – Pingu’s English and Direct English.

Pingu’s English is the Group’s three-level children’s English language program, based on the popular HIT Entertainment children’s character Pingu™. Already transforming the way young children learn English, the program currently operates in over 20 countries worldwide, including in mainland China, Thailand, Indonesia, Malaysia, Italy, Portugal and Cyprus.

Direct English is a unique English language system for adults, which already helps thousands of people worldwide learn the vital international language of business and communication – English. With nine levels to choose from plus Business English, Direct English offers a complete English language training solution for learners, from absolute beginner through to advanced.

Speaking at the Expo, Matt Brown, New Business Manager with the Linguaphone Group will highlight to entrepreneurs the benefits of becoming a licensee with a training provider with over 100 years of experience in the global language training market.

As well as exclusive Master Licensee opportunities for Hong Kong, the Linguaphone Group will also be looking for official representation for Direct English across mainland China. Master and Unit License opportunities for Pingu’s English and Direct English also exist across the wider Asian region.

For more information about franchise opportunities with the Linguaphone Group, visit Stand 1D C17 at HKTDC World SME Expo or email to arrange an appointment.


For all media enquiries please contact:

Charlotte Pritchard, Head of Marketing, Linguaphone Group Tel: +44 (0)7799 723 218 Email:

Notes to editors

1. The HKTDC World SME Expo will be held on the 6-8 December at the Hong Kong Convention and Exhibition Center. Please visit for more information.

2. The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. For more information on Linguaphone Group licensing opportunities worldwide, please visit

3. About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT’s portfolio includes properties, such as Thomas & Friends®, Barney®, Bob the Builder®, Fireman Sam®, Angelina Ballerina®, Mike the Knight™, Pingu© and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit To download artwork, please visit

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