The Linguaphone Group - News


Pingu’s English launches new Website

Pingu’s English, the global English language training franchise for children based on the loveable TV character, is delighted to announce the launch of its new and completely transformed website: www.pingusenglish.com 

Mobile-optimised and SEO-friendly, this fresh new site is just one part of a total branding overhaul for Pingu’s English, positioning it as the leading children’s learning franchise within the Education industry.

Along with new Brand Identity guidelines, enhanced social media, SEO consultancy and marketing campaigns provided to all partners, the website will help Pingu’s English franchisees increase their visibility and reputation within parents.

Debora Mondella, International Brand Marketing Manager at Pingu’s English, which is part of Linguaphone Group, will be driving the marketing growth strategy with Partners Worldwide. She is the key point of contact for new website templates being delivered across the Pingu’s English Franchisees network worldwide.

“It’s great to see our vision come to life,” said Debora Mondella “This new website is part of our wider strategy to enable greater opportunity for Partners and Investors within the Pingu’s English Kindergarten Project and Conferences in 2017. We have over 115 years of experience in the Education Business, and world-class expertise in helping new franchisees launch successful long-term English school businesses. This new website is indicative of the valuable tools and assistance that we provide to all our partners.”

Pingu's English launches new website

 

Aside from the great visual enhancements, the new Pingu’s English website is more agile, more interactive and is easier to read and navigate. All this is designed to help parents and franchisees benefit from the unique learning potential of Pingu’s English.

Pingu’s English now uses a mobile responsive design, meaning that everyone can now see essentially the same design optimized for their smart phone, tablet and desktop.

Recognising the demand for video content that has continued to surge over recent years, transforming the interaction between companies and their audiences, Pingu’s English has also added a video section. This meets the need of parents and investors keen to see how a Pingu’s English lesson is led by native teachers and enables anyone to listen to the many success stories from their Master Franchisees around the world, including tips for investors seeking to grow their business.

Investors from the Education industry can now also download white papers on the latest franchise education business research, helping them to take better informed decisions easily.

For parents, Pingu’s English has also updated a blog inspired to the Montessori method with tips they can follow for their children’s home learning.

Pingu's English launches new website

 

Debora Mondella added, “One of the main goals we wanted to achieve when designing the new site was to help parents and investors in Education get to know us better and have easy access to all the information they might need to make decisions more easily. To support this aim, the new Pingu’s English website includes the latest Content Management System technology which allows over 20 partners worldwide to update their news in real time and interact with live chats with parents, show their social media newsfeed, upload their events and demo lesson dates, and access the online learning system and tests. All in one place.

It has been a great project as it served both B2B and B2C purposes while preserving the crucial fun associated with the famous Pingu character that is broadcasted in 160 countries worldwide“.

Pingu's English launches new website

 

The new website contains a raft of helpful resources as well as a blog that will be updated on a regular basis with videos, datasheets, infographics, announcements, events, and more. Users are advised that they may experience some coding issues over the next few days, due to the final links being migrated from the old website. Pingu’s English ask that you bear them as they put the final touches to the new site.

Pingu’s English is eager to know what users think about their new website. What are your first impressions? Hopefully you find the site easy to use, clean and efficient.

If you experience any problems please let Pingu’s English know so they can further enhance your experience in the future.

Please write to designmarketing@pingusenglish.com

 

Ends.

 

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