The Linguaphone Group - News


Pingu’s English Arrives In Pakistan

Children across Pakistan will soon have the opportunity to develop their English language skills with Pingu, thanks to a new, exclusive franchise deal announced today by the Linguaphone Group and Eureka Global Education.

The Linguaphone Group, a global language training provider based in the UK, have granted Eureka Global Education the exclusive license to represent them across Pakistan with their popular, pre-school English language training brand, Pingu’s English.

Pingu’s English is a three-level language course for 3-8 year olds based on the popular HIT Entertainment children’s character, Pingu™, and designed for use within Pingu’s English Schools, kindergartens and also by parents and children at home. Transforming the way that young children learn English, Pingu’s English is developed by leading experts in the fields of child education and language acquisition. Using a wide variety of imaginative activities and multimedia resources Pingu’s English seeks to reshape the way that children learn English, and already operates successfully through a network of Master Franchisees in over 20 countries worldwide.

Eureka Global Education (formerly known as KM Educational Services) has been developing first-class education services in Pakistan since 2004. They already offer different qualifications for schools and institutes in English language, information technology, multimedia, art, textile design, tutoring and other fields of learning – all under the umbrella of Eureka Global Education.

Mr Kashif Memon, Pingu’s English Master Licensee for Pakistan said:

“The vision of Eureka Global Education for Pingu’s English is forward-thinking and ambitious. We plan to establish a chain of dynamic Pingu’s English educational institutions across Pakistan, all with the latest teaching methodologies and learning facilities for children of 3-8 years old. Our objective is to develop the confidence and skill in English of every student that we teach, whilst at the same time preparing them for success in a highly challenging and competitive world.”

“Building on our already impressive research and development activities, and the synergies created by our different brands under Eureka Global Education – Pingu’s English will aim to be a world-class leader in pre-school English language training in Pakistan in the years ahead. We are delighted to be working with the renowned Pingu’s English and Linguaphone Group to bring their unique pre-school franchise to the Pakistani market. “

Commenting on the partnership, Derek Price, Chief Executive Officer of the Linguaphone Group said:

“The Linguaphone Group is delighted to be working with Eureka Global Education to bring Pingu’s English to young children across Pakistan. As a company, Eureka are already starting to build a good presence in pre-school education here. We look forward to building on their experience in the Pakistani market, to help parents and investors alike see the wide range of academic benefits that are already benefiting thousands of young children worldwide”.

“This partnership has been made possible by an introduction made the British Embassy in Pakistan, and we would like to also take this opportunity to thank all those involved at the UKTI there for their support.”

For more information on Pingu’s English visit Pingu’s English Pakistan

Ends

For all media enquiries, please contact
Charlotte Pritchard, Head of Marketing, Linguaphone Group
E-mail: charlotte.pritchard@linguaphonegroup.com
Tel: +44 (0)20 8687 6115

Notes to editors

1. The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of franchise partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries.

2. Master Franchise opportunities are available for our English language programs worldwide. Please call +44 (0)20 8687 6104, email:opportunities@pingusenglish.com or visit www.pingusenglish.com/licensing-master-franchise.htm for more information.

3. About HIT Entertainment – HIT Entertainment is one of the world’s leading preschool entertainment companies, specializing in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends® , Mike the Knight™, Fireman Sam®, Bob the Builder®, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com