Linguaphone Group Announces Next Wave of Master Licensees to sign for Pingu's English
8 May 2008
The Linguaphone Group, the world’s leading provider of distance and classroom language training solutions, is delighted to announce the next wave of Master Licensees to sign for the Group’s character-based pre-school English language course, Pingu’s English.
Al-Khaleej Training and Education , who have been running adult language training centres in the Middle East with the Linguaphone Group since 1998, have signed as the Pingu’s English Master Licensee for Saudi Arabia, Kuwait, the United Arab Emirates, Oman, Qatar and Bahrain. Al-Khaleej plan to launch Pingu’s English at selected men and women’s centres as a summer school for young children of 4-7 years over the coming month. They are also building their first dedicated Pingu’s English School in the Seweidi district of Riyadh, with a planned opening in September.
We are also delighted to announce that Awan Sensory Marketing Sdn Bhd have signed as the Pingu’s English Master Licensee for Malaysia. Meanwhile, business entrepreneur Hatice Karahan Piskin has just secured the exclusive rights to develop Pingu’s English throughout Turkey, launching in Istanbul in the autumn.
Pingu’s English is a three-level course and teaches English to young children of 3-7+ years and is based on the popular children’s character, Pingu™. The course has been inspired by the mischievous and loveable penguin and his everyday adventures in the South Pole. Designed for use within Pingu’s English Schools and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group.
Derek Price, Chief Operations Officer of the Linguaphone Group said
“Pingu is a massively popular property and this, allied to the Linguaphone Group’s own 100-year history in the language training business, has produced a pre-school English language course with a rare potential. We are delighted to welcome these new partners to the Linguaphone Group, and look forward to working with them and many others in the months and years ahead.”
Ends
For all media enquires, please contact
Sarah Cole, Head of Marketing, Linguaphone Group
E-mail: sarah.cole@linguaphonegroup.com
Tel: +44 (0)20 8687 6115
Mobile: +44 (0)7799 723 218
Notes to editors
For more information on licensing opportunities in other territories please email pingusenglish@linguaphonegroup.com.
The Linguaphone Group is the world’s leading provider of distance and classroom-based language learning solutions, which operate under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 100 years of experience, the Group has an extensive network of 200 learning centres in 25 countries. The Group also has a wide-ranging portfolio of self-study products sold in over 60 countries to more than seven million customers. For more information visit www.linguaphonegroup.com
The Linguaphone Group is a member of the International Franchise Association (IFA).
Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials. Students will also receive an activity pack which includes supplementary materials such as character figurines, colouring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.
The Linguaphone Group has licensed the popular children’s character Pingu from HIT Entertainment. HIT Entertainment is owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America and Japan. HIT also acts as a worldwide representative for The Jim Henson Company’s library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout SM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com
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