Linguaphone Launches Mobile English Language Learning On 3G Phones
19th December 2006
3 Hong Kong, Linguaphone Institute (Hong Kong) Limited and Mind Works Limited has introduced a revolutionary way to learn English with 3G phones. Subscribe to Linguaphone’s allTalk English language programme, now only available at 3, and keen learners can learn English at their own pace anytime, anywhere.
allTalk, an eight-hour long English language self learning course, covering everyday English and popular topics in real life, has been formatted into high quality audio clips and is now exclusively available for downloading at the 3 portal on 3 mobile. Each individual audio clip can stand alone but together they form a complete story and a well structured Basic English course. For a monthly subscription fee of $98, subscribers can download up to 15 audio clips per month. Each lasts about three to five minutes, teaching basic conversation, usage, vocabulary and sentence structures.
The programme is narrated by native Cantonese speakers. Detailed explanation and translation are available in the learner’s mother tongue for ease of understanding, with native English speakers conducting conversations in a mix of standard British and American English. Interactive sessions are specially designed to allow English learners to improve their language ability through constant practice and revision.
Amy Lung, Commercial Director – Consumer Market of 3 Hong Kong said: “We are thrilled to present this revolutionary English learning platform to our users. The Linguaphone way of self learning English is now available at 3. No classes. No homework. Subscribers have become the drivers of their own effective learning.”
“The new programme showcases the vast potential of content on 3 through our advanced network. In addition to providing up-to-the minute news and the most updated infotainment, a mobile handset can also be an effective learning tool. It makes self learning easy and fun,” Ms Lung added.
Mr Clive Sawkins, Chief Executive Officer of the Linguaphone Group said: “Our partnership with Mind Works and 3 Hong Kong has made a breakthrough in language learning. It combines Linguaphone’s enormously successful and effective learning content with the technology and market vision of Mind Works and 3 Hong Kong.”
Mr Sawkins continues: “English is the international language of business and communication. The ability to speak and understand the language is now a required life skill. For many though, even if the desire to learn the language is there, they don’t have the time to dedicate to their studies. Now, through the advanced mobile network of 3, customers can learn English literally anytime, anywhere.”
Mind Works Limited’s Chief Executive Officer Samson Yeung expressed: “It is a pleasure to co-operate with Linguaphone and 3 Hong Kong on the Linguaphone “Anytime Anywhere” program. By combining Linguaphone’s learning expertise and educational content, the Mind Works technique and 3 Hong Kong’s mobile network, customers can now experience a whole new way of learning English.”
For further information, please contact:
3 Hong Kong
Ms Mickey Shiu/ Ada Yeung
Tel: +852 2128 3107 /2128 3106
Mobile: +852 9092 8233 /6347 0619
Linguaphone Institute (Hong Kong) Limited
Ms Tracy Law
Tel: +852 2317 1732
Mind Works Limited
Ms Carmen Kwong
Tel: +852 31068905
About Hutchison Telecommunications (Hong Kong) Limited
Hutchison Telecommunications (Hong Kong) Limited ( “Hutchison Telecom Hong Kong”) is one of the largest mobile telecommunication service operators in Hong Kong. Since 1983, it has always been a pioneer in the development of mobile telecommunication deploying multiple mobile technologies including 1G AMPS/ TACS, 2G GSM/ CDMA and 2.5G GPRS/ IS95B in Hong Kong.
Hutchison Telecom Hong Kong is committed to providing high quality mobile telecommunication services, telecom retail services and call centre services in Hong Kong and Macau, as well as mobile telecommunications consultancy services in Mainland China. It is also the first operator in Hong Kong to roll out world-class 3G service under the “3” brand, leading Hutchison Telecom Hong Kong’s technical and service excellence into the 3G era.
Hutchison Telecom Hong Kong is a subsidiary of Hutchison Telecommunications International Limited (“Hutchison Telecom”). Hutchison Telecom is a leading listed telecommunications operator (SEHK:2332; NYSE:HTX) focusing on dynamic markets. It currently offers mobile and fixed-line telecommunication services in Hong Kong, and operates or is rolling out mobile telecommunication services in India, Israel, Macau, Thailand, Sri Lanka, Ghana, Indonesia and Vietnam.
For more information about Hutchison Telecom Hong Kong, visit www.three.com.hk.
For more information about Hutchison Telecom, visit www.htil.com.
About Linguaphone Institute (Hong Kong) Limited
Linguaphone Institute (Hong Kong) Limited is a subsidiary of the Linguaphone Group, one of the world’s leading language training providers. With over 100 years of experience in language learning, the Linguaphone Group has a global network of 200 tutor-supported English language training centres in 25 countries around the world and an array of distance learning products that are sold in more than 60 countries to in excess of 7 million customers.
About Mind Works Limited
Established in 2003, Mind Works is a creative production company that assists clients in producing high quality and professional multimedia products, including providing the content for Hutchison Telecom’s 3G services.
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