The Linguaphone Group - News


Linguaphone Group to attend Franchise UAE 2012 to promote Master Franchises and Unit Franchises across MENA region

MMEDIATE RELEASE – Wednesday 28th November 2012

The Linguaphone Group, a UK-based global language training provider with over 100 years of experience in the language training market, is visiting Franchise UAE next week to promote MENA-wide Master and Unit Franchisee opportunities for their two English language training franchises – Pingu’s English and Direct English.

Speaking at Franchise UAE 2012, Charlotte Pritchard, Head of Marketing with the Linguaphone Group will highlight the experience that the Group has developed in the Middle East over the last 12 years; working with companies and entrepreneurs alike, who are keen to capitalise on the lucrative language training market across the region.

The Group will promote Master Franchise opportunities in markets including Algeria, Iraq, Morocco, Oman, Qatar, Saudi Arabia and Tunisia. Unit Franchises for markets including UAE, Bahrain and Kuwait also exist.

Pingu’s English is the Linguaphone Group’s three-level children’s English language program based on the popular HIT Entertainment children’s character Pingu™. Already transforming the way young children learn English, the franchise already operates in over 20 countries worldwide including Thailand, Indonesia, Malaysia, Italy, Portugal and Cyprus. In the Gulf alone, Pingu’s English has recently launched in Abu Dhabi, with a launch following in Kuwait in the New Year.

Direct English is the Group’s English language training franchise for adults, helping thousands of people learn the vital international language of business and communication – English. Created in 1997, Direct English is considered to be one of the most effective English language training programs available and has already proved to be a huge success across Asia, Europe and particularly the Middle East.

For more information about franchise opportunities with the Linguaphone Group, visit Stand 45 at Franchise UAE 2012 or email opportunities@pingusenglish.com to arrange an appointment.

Ends
For all media enquiries please contact:
Charlotte Pritchard, Head of Marketing, Linguaphone Group
Tel: +44 (0)7799 723 218 Email: sarah.cole@linguaphonegroup.com

Notes to editors

1. Franchise UAE will be held on the 4th and 5th of December at the Crowne Plaza in Dubai. Please visit www.franchiseuae.com for more information.

2. The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. For more information on Linguaphone Group licensing opportunities worldwide, please visit www.linguaphonegroup.com

3. About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT’s portfolio includes properties, such as Thomas & Friends®, Barney®, Bob the Builder®, Fireman Sam®, Angelina Ballerina®, Mike the Knight™ Pingu© and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit www.hitentertainment.com. To download artwork, please visit www.hitnewsonline.com..