The Linguaphone Group - News


Linguaphone Group and Cambridge English Language Assessment announce new global collaboration for Direct English

IMMEDIATE RELEASE: 3th June 2013

Direct English students will soon be able to receive a formal assessment of their English language ability, thanks to a global agreement announced today by the Linguaphone Group and Cambridge English Language Assessment.

Under the deal, participating Direct English language training centers worldwide will be eligible to act as authorised agents for Cambridge English Language Assessment’s BULATS tests.

Commenting on this exciting new collaboration, Derek Price, Chief Executive Officer with the Linguaphone Group said:

“The Linguaphone Group has a strong heritage in delivering first-class language programs worldwide. Thousands of students have already succeeded in developing real confidence in reading, writing, listening and speaking in English, thanks to the robust learning syllabus and methodology that Direct English offers.

“We are confident that for individuals and companies alike, this new collaboration will enable increasing numbers of students to further benefit from studying with us, by gaining a formal assessment of the progress they have acquired, to an international standard.”

Dr Michael Milanovic, Chief Executive of Cambridge English Language Assessment said:

“We are delighted to be working with the Linguaphone Group, which has a long established reputation in the field of language learning. By taking BULATS, Direct English students worldwide will be able to see exactly how their English language skills match up to internationally recognised standards.”

Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes, and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.

 

Ends

For all media enquiries please contact:
Charlotte Pritchard, Head of Marketing, Linguaphone Group
Tel: +44 (0)7799 723 218 Email: sarah.cole@linguaphonegroup.com
Stuart Giblin, Media Relations Officer
Tel. +44 (0)1223 558 407 Email: ESOLPublicRelations@CambridgeESOL.org

 

Notes to editors

  1. Direct English is delivered through a network of Master Franchisees in Asia, Europe and the Middle East. For more information on Direct English Master Franchise opportunities worldwide, please visit http://www.directenglish.com/licensing_master-franchise.htm or email opportunities@directenglish.com

 

  1. The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries worldwide. For more information visit www.linguaphonegroup.com

 

  1. Cambridge English Language Assessment) offers the world’s most valuable range of English qualifications. Cambridge English is part of Cambridge Assessment, a not-for-profit department of the University of Cambridge and Europe’s largest educational assessment organisation. Cambridge English Language Assessment develops the Cambridge English suite of English tests which are recognised by more than 14,000 organisations around the world including universities and colleges, commercial organisations and government departments.