Linguaphone UK Joins Forces With The Daily Mail And Mail On Sunday
22nd May 2006
Linguaphone UK is delighted to announce the highly successful conclusion to an intensive week-long promotion with the Daily Mail and the Mail on Sunday, two of the UK's largest circulating national newspapers reaching over 6 million readers.
From Saturday 13th May to Saturday 20th May 2006, the Daily Mail, in conjunction with The Communications Practice, ran the "Learn Spanish in a Week" promotion featuring Linguaphone's unrivalled 8-disc Spanish allTalk course.
3.7 million CDs were produced and cover mounted during the first two days of the promotion with the remaining six CDs available by collecting a voucher from the daily newspaper throughout the week. In total, an additional 450,000 CDs were distributed to readers through 540 WH Smith stores, a major UK high street retailer, or by post. Supported by national television advertising, advertisements within the newspapers themselves and a dedicated microsite on the Linguaphone UK website, at its peak, Linguaphone UK was handling three transactions per minute.
For both the Daily Mail and Linguaphone, the enormous success of this high profile promotion will be repeated in early July featuring Linguaphone's 8-disc French allTalk course.
View the Daily Mail Spanish allTalk Television Commercial
Notes to Editors
Linguaphone's allTalk Spanish course requires no textbooks, no writing and no effort. It's the perfect hands-free solution for language learning on the move. The lively and amusing soap-style storyline on CD keeps you entertained while you listen and learn the basics to a confident conversational level.
Linguaphone is part of the Linguaphone Group, the world's leading provider of assisted learning and distance learning language training solutions. The Linguaphone distance learning corpus is comprised of an extensive range of courses in 15 languages, all based on the strength of Linguaphone's pioneering learning methodology - Listen, Understand and Speak. It's a proven methodology that has helped in excess of 7 million people, in over 60 countries around the world, learn a new language in the most natural and effective way.
For further information, please contact:
Marketing Manager, FLT
Tel: +44 (0)20 8687 6054
Fax: +44 (0)20 8687 6410
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