Linguaphone Group stamps its mark on Russia with new partners for Pingu's English children's course
FOR IMMEDIATE RELEASE: Thursday 5 August 2010
The Linguaphone Group, an internationally acclaimed global language training provider, has today selected Evrokniga and Knizhny Dom to act as official partners for the Group's character-based children's English language program, Pingu's English, across Russia.
Evrokniga have been appointed to distribute Pingu's English across the whole of Russia apart from the North-West Federal region. Since 1993, Evrokniga has been working in the Russian market, distributing educational materials for key British and European publishers. Based in Moscow, Anna Gorizontova, Business Development Director of Evrokniga, will be overseeing the business; promoting Pingu's English to kindergartens and primary schools through their wide network of agents.
Knizhny Dom, based in St Petersburg, has also been successfully trading in educational literature in the Russian market for many years. Led by Andrey Nesterov, Director of Knizhny Dom, they will be responsible for distributing the Pingu's English children's English language course across St Petersburg and the North-West Federal region of Russia.
Pingu's English is a fun and imaginative way for young children to learn English and is based on the popular children's character, Pingu (from HIT Entertainment). Pingu's English is a three-level course developed by leading experts in the fields of child education and language acquisition and is transforming the way young children learn English. This unique methodology uses a wide variety of imaginative activities and multimedia resources. Designed for use within Pingu's English Schools, kindergartens and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group.
Derek Price, Chief Operations Officer of the Linguaphone Group commented,
Knizhny Dom and Evrokniga are revered and well-established publishers in the Russian education sector and we are delighted to sign two partners in such an important strategic market for the Group's expansion plans. I have no doubt that with their hard work and expertise in the market, Pingu's English will fly!
More information can be found at www.pingusenglish.ru
Ends
For all media enquiries, please contact
Sarah Cole, Linguaphone Group
E-mail: sarah.cole@linguaphonegroup.com
Tel: +44 (0)20 8687 6115
Mobile: +44 (0)7799 723 218
Notes to editors
- The Linguaphone Group is the world's leading provider of distance and classroom-based language learning solutions, which operate under the internationally recognised Linguaphone, Direct English and Pingu's English brand names. With over 100 years of experience, the Group has an extensive network of 200 learning centres in 25 countries. The Group also has a wide-ranging portfolio of self-study products sold in over 60 countries to more than seven million customers. For more information visit www.linguaphonegroup.com
- The Linguaphone Group received support from the UK Trade & Investment (UKTI) and British Embassy in St. Petersburg and Moscow through their Overseas Market Introduction Service (OMIS) to secure the new Pingu's English partners for Russia.
- Pingu's English has a presence across Asia, Europe and the Middle East. If you have any queries about existing Linguaphone Group partners please email pingusenglish@linguaphonegroup.com
- Pingu's English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials.
- HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney", Bob the Builder", Thomas & Friends", Pingu", Fireman Sam", Angelina Ballerina" and Rainbow Magic". HIT represents Chapman Entertainment's Fifi and the Flowertots" and Roary the Racing Car" in North America, as well as Wallace & Gromit", Shaun the Sheep", Timmy Time" and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com
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