Case Studies


Direct English Indonesia – Case Study with Asep Awaludin, Operations Manager

What was your background before your company became a Direct English Master Franchisee? The company already specialised in English Language Training and testing TOEFL and TOEIC. They decided to branch out and focus initially on English Language Training for children by becoming the Pingu’s English Master Franchisee with the Linguaphone Group. Once we had started […]


Pingu’s English, Thailand – Dr. Nipat Ungpakornkaew Master Franchisee

Brief Timeline: Jun 2009: 1st Corporate-Owned Pingu’s English School May 2011: 10th Pingu’s English Unit Franchise Jun 2011: 1st Pingu’s English School Licensing Program Aug 2013: 1st Cambridge English Young Leaners Test Nov 2014: 5th Pingu’s English School Licensing Program May 2015: 8th Pingu’s English School Licensing Program with 2,000 enrolments per annum in total. What […]


Pingu’s English Lithuania -Sniežana Daubarienė, Master Licensee

Brief Timeline: 2014: First centre opened in Vilnius. Second centre opened in Alytus. 2015: Third centre officially launched in Klaipedia in September.   What made you decide to invest in a Pingu’s English Master License for Lithuania? I was looking for a new challenge. I really liked the brand and I wanted to work with […]


Direct English UAE – Mohammed Aslam, Master Licensee

What was your background before you became the Master Licensee for the UAE? We already owned the New Horizons IT Training Franchise providing corporate training, so we had previous experience of franchising. We also have a very innovative team who are able to localise the franchise process to our market requirements and we thoroughly understood […]


Direct English, Saudi Arabia – Mustafa Abdo Al Mustafa, Franchise & Support Manager

What was the company’s background before becoming the Direct English Master Licensee for Saudi Arabia? We owned the New Horizons IT Training Franchise, which delivers corporate training. I was lucky enough to join Direct English as an English Teacher in 2001 and now work as Direct English Franchise and Support Manager. I have never looked […]


Pingu’s English Italy – Daniele Arboit, Master Licensee

Brief Timeline 2012 – Signed contract in June and opened corporately owned centre in Bologna 2013 – Opened 6 Unit Franchises 2014 – Opened 14 Unit Franchises 2015 – 10 Unit Franchises opened at the end of August     What was your background before you became the Master Licensee for Italy? I had an […]